Like many creative endeavors, promoting is a big part of what makes or breaks the success of your release. You should be looking for ways to promote your works before they are ever released. To put it another way, you don’t have to wait until the day your music is released. There are several things you can do long before your work is brought to the public at large.
When Should I Promote My Music?
Many would argue that the release date is far too late, as far as music promotion is concerned. What you want to consider instead is a pre-release campaign. A good pre-release campaign will generate attention, bring in new fans, and build up the level of anticipation. Set a release date. This allows you to manage your time in the most effective fashion possible.
Looking for good uses of that time? There are several proven methods for promoting your music before it is ever released. Digital distribution will allow you to establish a custom release date. What needs to happen after that?
5 Easy Ways To Promote Your Music
Music promotion isn’t everyone’s cup of tea, but it is a necessary component for anyone who wants more than two people to hear one of their songs.
Give yourself at least a couple of months to build attention and appreciation.
Keeping that in mind, here are 5 things to help you promote your music in the most effective fashion possible:
- What is the story behind your music? Every element of your new song or songs has something to say. There are stories that drove those elements to how they exist in the present. Don’t be afraid to dig deep into such stories. You can share as much as you please with the audience, but keep in mind that if you can tell a unique, compelling story, that will drive people to listen.
- Make sure your bio and press release are ready to go: Make sure your bio covers all the major details related to your music, as well as to any other details that you think will help you to stand out from the crowd. The bio should be finished and ready to go before the music ever actually comes out. Venues, blogs, the press, and playlist curators are all examples of people who may want your bio and/or press release. A press release should have info about the new release, a short biography, and any relevant contact information.
- Put together a contact list: This is one of the most important things on this list that you need to keep in mind. While you can hire people to make sure your materials get out to the right people, it is certainly possible to handle everything on your own. Put together a list of the radio hosts, publications, blogs, and anyone else you feel can help get your music out there. Contact these individuals directly or go through the appropriate channels. Give yourself a month or two to get the responses you want.
- Make sure everything is updated: If you have achieved everything on the list so far, it is safe to say that your music is in a really good place. Your website, social media hubs, and mailing list should all be updated. Make new announcements, while making certain it is easy for people to find you on your favorite social media sites. A website is important, but just about everyone has to be on Facebook, Twitter, or elsewhere these days.
- Create a visual story: This is another opportunity to tap into your creativity. Video, photographs, images, or even color schemes can all help to create the kind of visual story you need. These things bring a visual element to the music and words you are expressing. They also give your potential audience the opportunity to see what you are all about.
It is perfectly understandable to be a little overwhelmed by everything covered in this article. This is a lengthy to-do list for what is probably a dozen or so songs. Nonetheless, if you are serious about getting your music out to the people, the steps highlighted above are going to prove to be absolutely vital.